Policy Lab
Visual Identity
Design graphique
Brand Identity
Rebranding
Illustration & Iconography
Research and Innovation
Tech
Environment and Sustainable Development
Business
The Policy Lab, co-founded by Aurélie Tibbaut and Fanny Sbaraglia, is a public policy research-action laboratory based at the Université libre de Bruxelles. Established in 2019, the Policy Lab aims to enhance communal living by connecting public institutions with their stakeholders, such as citizens, associations, and businesses. Their mission is to promote more effective, inclusive, and sustainable public policies through research-action projects that integrate diverse knowledge and data.
The Policy Lab needed a new visual identity that reflects their mission of connection and collaboration among various stakeholders. The goal was to create an identity that communicates their innovative and inclusive approach to research-action in public policy, while being modern, professional, and accessible.
Our agency collaborated with the Policy Lab to create a visual identity centered around the concept of "building bridges." This concept symbolizes the connection between citizens, society, sustainable development, and education. A diverse color palette based on primary colors was chosen to evoke unity in diversity. Digital and physical communication materials were unified to reinforce this message of connection and collaboration.
The new visual identity has strengthened the Policy Lab's brand image, enhancing its visibility and credibility. It enables the Policy Lab to attract new partners and continue promoting more inclusive and sustainable public policies.
Non spécifié
